Having a website without a comprehensive web marketing strategy is like placing a single poster on a lamp post. It will be fine if all your potential customers walked by that particular lamp post.
Web Presence is the strategic application of a comprehensive strategy to insure that traffic flows to your site. Actually directing the flow of people past your lamp post poster.
This traffic needs to be targeted. You need the visitors to your site to actually be people who will be interested in what you have to say.
To accomplish this we have several tools to our disposal.
Search Engine Optimisation
Making sure that your website comes up first among many in Google can be challenging. To make it even more complicated, getting on top of Goolge in Cape Town is different form getting on the top of Google in Stellenbosch. Ensuring that your site gets a high ranking with Google, Yahoo, Bing enc is not a simple process. Search Engine Optimisation, is about editing the way your articles and other content on your site lures people to your site.
Ensuring that your website is mentioned on other relevant sites. This can be a complicated process. Its time consuming.
Proceed with caution. You can do serious damage to your Site's Page Rank if you do not carefully plan and execute your linking strategy. Linking with sites that have bad links (spam, low PR, malware enc) can lead to your site getting placed in a bad neighbourhood. Getting out of such a neighbourhood can take years. Find the right advice and be patient.
Harvesting the tools of community and modern word-of-mouth which makes the Tribal marketing concept work.
For a comprehensive tailored to your needs feel free to contact us for a consultation.